WhereIsAtlas · Aston Martin

What Happened to Aston Martin?

The British marque behind James Bond's DB5 — still making some of the world's most coveted cars, and racing in F1.

Aston Martin is a British luxury car maker founded in 1913, forever linked to James Bond's DB5. Despite a turbulent financial history, it remains an active brand, racing in Formula 1 and producing high-end sports cars.

A century of British motoring

Aston Martin was founded in 1913 and quickly became a byword for elegant, high-performance British cars. Its grand tourers combined beauty and speed, earning it a devoted following among the world's drivers.

The Bond connection

Aston Martin's fame reached new heights with the DB5, the car that became James Bond's signature. From Goldfinger onward, the Aston Martin became as iconic as the spy himself, cementing the marque's place in popular culture.

Surviving the turbulence

Beneath the glamour, Aston Martin's history is one of repeated financial struggle. It has gone through multiple bankruptcies and changes of ownership across the century, each time clawing its way back to build beautiful cars again.

Where Aston Martin is now

Today Aston Martin is an active luxury marque. It has returned to Formula 1, launched a new generation of sports cars and become a publicly traded company. It remains a proud symbol of British motoring — a century-old brand still chasing the same blend of beauty and speed that made its name.

Entries in this story

Sources

  1. Aston Martin - Wikipedia — Wikipedia (2026-09-05)
  2. Aston Martin history and models — Aston Martin (2026-09-05)