WhereIsAtlas · Social networking

MySpace

The first social network to rule the world — for about three years

Acquired — Sold for $35M in 2011 after News Corp paid $580M; now a music-focused site.

Launched in 2003 by Tom Anderson and Chris DeWolfe, MySpace let users build heavily customised profile pages, rank their 'Top 8' friends and — crucially — let bands upload music. By 2006 it was the most visited website in the United States, with over 100 million monthly users, and News Corp had paid $580 million for it.

The decline was rapid. Facebook's cleaner design won campuses, then everyone; spam and redesign whiplash drove users away; and in 2011 News Corp sold MySpace to Specific Media — with Justin Timberlake as a co-owner — for roughly $35 million, one of tech's most brutal write-downs.

A 2013 redesign repositioned the site around music and entertainment. It still exists, but its most famous relic is the 2019 disclosure that a server migration had quietly lost everything users uploaded between 2003 and 2015 — 50 million songs gone, a digital-library tragedy in miniature.

Quick facts

Launched
Aug 2003
Founders
Tom Anderson, Chris DeWolfe
Sold to News Corp
$580M (2005)
Resold for
≈ $35M (2011)
Peak users
≈ 115M (2008)
2019 data loss
≈ 50M songs from 2003–15

Sources

Related: blockbuster · dot com bubble · wework